考虑公平关切和制造商竞争的平台型供应链决策模型
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西安建筑科技大学 管理学院 陕西 西安 710055

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F224

基金项目:

中国博士后科学基金资助项目(基于质量保证的服务供应链决策研究,编号2018M643596);教育部人文社会科学研究西部和边疆项目(竞争型供应链中考虑需求信息共享的制造商创新投资决策研究,编号19XJC630012)


Decision models of a Platform supply chain Considering Fairness Concern and Manufacturers
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School of Management,Xi''an University of Architecture and Technology,Xi’an,710055

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    摘要:

    随着网络购物的普及和消费者低碳偏好的增强,同时考虑到公平关切对竞争供应链最优决策的影响,本文构建了普通制造商、低碳制造商与电商平台组成的平台型供应链决策模型,分析了普通制造商不具有公平关切、具有有利不公平厌恶和不利不公平厌恶情形下的均衡决策,在不利不公平厌恶下提出了服务成本共担契约来改进供应链。研究发现:①低碳制造商的低碳水平随着消费者低碳偏好的增大而提高,随着电商平台佣金率的增大而降低。②制造商的利润受消费者低碳偏好的影响,当消费者低碳偏好低于某一临界值时,普通制造商的利润高于低碳制造商;反之,普通制造商的利润低于低碳制造商。③普通制造商考虑有利不公平厌恶会提高低碳水平以及供应链整体绩效。④虽然普通制造商考虑不利不公平厌恶会降低低碳水平以及供应链整体绩效,但是通过服务成本共担契约可以同时实现低碳水平、制造商和电商平台利润的帕累托改进。

    Abstract:

    With the popularity of online shopping and the enhancement of consumers" low-carbon preference, while taking into account the impact of fairness concern on optimal decision-making in a competing supply chain, this paper establishes a platform supply chain decision-making model consisting of an ordinary manufacturer, a low carbon manufacturer and an e-commerce platform, and makes a comparative analysis of the equilibrium decision-making under the circumstances that the ordinary manufacturer does not have fairness concerns, has advantageous inequity aversion and disadvantageous inequity aversion. Under disadvantageous inequity aversion,the service cost sharing contract is proposed to improve the supply chain performance. The results show that: (a) the low carbon level of low carbon manufacturer increases in consumers" low-carbon preference, while decreases in commission rate of e-commerce platform. (b) Manufacturers" profits are affected by consumers" low-carbon preference. When consumers" low-carbon preference is lower than a certain threshold, the profits for the ordinary manufacturer is higher than that for the low-carbon manufacturer; vice versa. (c) The ordinary manufacturer considering advantageous inequity aversion will improve low carbon level as well as overall supply chain performance. (d) Although that the Ordinary manufacturer considers disadvantageous inequity aversion will reduce the low carbon level and the overall performance of the supply chain, the service cost sharing contract can realize the Pareto improvement for the low carbon level, the profit of the manufacturers and the e-commerce platform.

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  • 收稿日期:2020-06-08
  • 最后修改日期:2021-01-31
  • 录用日期:2021-02-10
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