1.Shanghai Maritime University/Fudan University;2.Shanghai Maritime University;3.Shanghai International Studies University
China Postdoctoral Science Foundation,
本文以一个零售商主导的两级供应链为研究对象，构建两个生产竞争性或互补性产品的制造商是否采用无线射频识别技术（Radio Frequency Identification，RFID）时链上成员的收益模型，分析求解出零售商定价/订货决策时制造商的最优批发价和RFID标签成本分摊系数，以及零售商的最优零售价/订货量，进而得出链上各成员的最大收益并探讨了两个制造商采用RFID的均衡策略。研究发现：相较于订货决策，零售商采用定价决策能够促使制造商采用RFID技术；当零售商采用定价决策时，两种产品间的影响系数越大，两个制造商越倾向于均采用RFID技术；当RFID成本或产品错放率在某一范围内时，若零售商选择定价（订货）决策且销售竞争（互补）性产品，此时制造商采用RFID技术能够提升零售商的收益。
This paper considers a two-stage supply chain with two competitive or complementary manufacturers and a dominant retailer, who has an inventory misplacement problem. Based on whether the two manufacturers adopt RFID technology, we establish four revenue models and derive two manufacturers" optimal wholesale prices and RFID cost-sharing coefficient, as well as the retailer"s optimal retail prices or order quantities under the retailer’s pricing or ordering decision. We obtain the supply chain players’ optimal revenues and explore the equilibrium strategies for RFID adoption of the competitive or complementary manufacturers. We find that the retailer chooses the pricing decision can promote the manufacturers to adopt RFID technology compared with choosing the ordering decision. Moreover, when the retailer chooses the pricing decision, the higher the influence coefficient between the two products is, the more likely the two manufacturers are to adopt RFID technology. Furthermore, when the RFID cost or the misplacement rate is in a certain range, if the retailer chooses the pricing (ordering) decision and sells competitive (complementary) products, the retailer can obtain a higher revenue if the manufacturers adopt RFID technology.