引用本文:周艳菊,郑铎,叶欣.考虑扶贫偏好的三级农产品供应链决策及协调[J].控制与决策,2020,35(11):2589-2598
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考虑扶贫偏好的三级农产品供应链决策及协调
周艳菊1, 郑铎1, 叶欣2
(1. 中南大学商学院,长沙410083;2. 长沙学院经济与管理学院,长沙410002)
摘要:
考虑消费者扶贫偏好,以单个农民合作社、单个农产品加工商和单个电商平台组成的三级农产品供应链为研究对象,研究企业扶贫对于供应链总利润和各成员利润的影响.研究发现,当电商平台和农民合作社未对加工商进行激励时,加工商不会主动参与扶贫,且当农产品产量处于较高水平时,企业参与扶贫才可能增加利润,并存在一个最佳扶贫水平使利润最大.最后,通过设计“农民保证金$+$电商平台补贴”的两部制契约,使供应链实现帕累托改进,为现实中企业在扶贫同时提高自身利润的合作机制设置提供理论支持.
关键词:  扶贫  三级农产品供应链  扶贫偏好  两部制契约  电商平台
DOI:10.13195/j.kzyjc.2019.0201
分类号:F273
基金项目:国家自然科学基金项目(71431006,71471178,71871232).
Decision making and contract coordination of three-level agricultural products supply chain with consumer poverty alleviation preference
ZHOU Yan-ju1,ZHENG Duo1,YE Xin2
(1. School of Business,Central South University,Changsha 410083,China;2. College of Economic and Management,Changsha University,Changsha 410002,China)
Abstract:
Considering consumer's preference for poverty alleviation, this paper studies the three-level agricultural products supply chain consisting of single farmer cooperatives, single agricultural product processors and single e-commerce platforms. It is found by the study that when the e-commerce platform and cooperative don't encourage the processor, the processor would not participate in poverty alleviation. And when the yield is at a high level, it is possible for enterprises to increase their profits through participation in poverty alleviation, and there is an optimum level of poverty alleviation to maximize profits. Finally, through the design of a two-part contract of "farmer security deposit $+$ e-commerce platform subsidy", processors are stimulated to actively participate in poverty alleviation so that the supply chain can achieve Pareto improvement.This study provides theoretical support for the actual establishment of cooperative mechanisms for enterprises to help farmers increase their profits while improving their own profits.
Key words:  poverty alleviation  three-level agricultural products supply chain  consumer's preference for poverty alleviation  two-party contract  e-commerce platform

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